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MerchMuse + 20% off = Self Expression
Use Coupon Code Woke20 to save 20%
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Warning: Our newsletters may cause spontaneous "wokeness". Proceed at your own risk.
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Happy New Year Fellow Citizen,
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Peter and I spent our meeting today talking, not arguing (okay, maybe a little), but really talking — about the word “woke.” How it’s been stretched, twisted, mocked, weaponized… and somehow still matters.
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At our meeting, we kicked ideas around, questioned and asked a simple question:
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What does “woke” actually mean to us? And if it means something to us, which it does, how do we spread the idea and values that we believe it embodies?
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After a lot of coffee (tea for Jon, who although a native Seattleite has never liked coffee) and a surprising amount of grammar discussion, two ideas kept rising to the top:
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- Woke is Empathy
- Woke is Compassion.
- A checklist
- A label
- A purity test.
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Just the radical act of caring about people who aren’t exactly like you.
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And yes — before you email us — we know it’s not grammatically perfect (especially Jon's wife, the excellent grammarian). That part is intentional.
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Sometimes breaking the rules makes you stop and think!
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Sometimes a phrase that feels “off” sticks in your head a little longer!
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Sometimes being ungrammatical is the whole point!
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Because empathy doesn’t always fit neatly into a sentence. And compassion doesn’t come with perfect punctuation.
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At MerchMuse, we don’t believe “woke” is something to fear. We think it’s something to practice and embrace. If a shirt sparks a conversation — or even an argument that leads to reflection — we’ve done our job. Take a look at our newest designs inspired by this idea, and tell us what you think “woke” means in today’s world.
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Until next time,
Stay curious. Stay kind. Stay a little ungrammatical. 😉
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PS In today's meeting, we started to talk about American imperialism, but decided to focus on the positive. We'll save that for next week, in the meantime stay woke and spread the message!
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Don't forget save 20% with our coupon code Woke20
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